Ibrahim Uba Yusuf, lectures at the Department of Mass Communication, University of Maiduguri. Ibrahim is currently a Cotutelle PhD candidate at the University of Maiduguri and University of Hildesheim, Germany. His PhD thesis, fully sponsored by DAAD, focused on the contribution of culture industry to peacebuilding through Hausa home videos in parts of northern Nigeria. He has worked in Nigerian Television Authority (NTA) as a translator, presenter, and reporter and served as the pioneer Manager of the Nigerian military radio station used in the counter-insurgency and terrorism campaign. He teaches broadcasting and film related courses. Ibrahim is interested in qualitative researches, media and conflict management, peacebuilding, broadcasting, film studies and Islam and media. He is the Director Communications, Advocacy and Outreach, Centre for Media, Policy and Accountability (CMPA). Ibrahim is a member of Nigerian Institute of Translators and Interpreters (NITI), Association of Media and Communication Researchers of Nigeria(AMRCON) & Association of Communication Scholars and Professionals of Nigeria (ACSPN).